Mareld Pro Lighting provides products for professional mobile lighting needs and works in close collaboration with professionals as well as elite athletes.

With the ambition to strengthen the premium position for the rapidly growing brand, they turned to us to develop a new strategy, concept, visual identity, film, and marketing material.

Under the slogan “Lights. Action.” the result was launched – a long-term flexible concept that celebrates performance and enhances the feeling that everything happens when the light is turned on.