The dad joke

For the launch of their new outdoor paint – Demidekk Infinity – the Norwegian paint giant Jotun chose to collaborate with us again as their creative partner. Together, we developed a launch campaign where the main point in the video was based on the color’s primary feature: It makes the house look freshly painted for the longest time. In the video, we follow a family through the years where many things change, except for two things: The durability of the paint and the dad’s bad jokes.