Rebranding Göta Energi

Göta Energi is Sweden’s fourth largest electricity company in terms of the number of customers. Only three electricity giants, who also own the electricity grids, are ahead of them. This makes Göta Energi Sweden’s largest challenger. A modern electricity company that stands on the customer’s side and makes it easier to choose.

Our mission was to make them feel that way, in a familiar environment that shows how electricity today is taking up an increasingly larger space in our lives. A wireless, charged, and lightning-fast profile. Just like Göta Energi.

What we did:

Brand platform

Create conditions for – and lead work on – strengthening internal culture

New logo and graphic profile

Communication strategy and communication concept

Implementation across all channels. Film, radio, outdoor, print, web, social media, etc.