New identity slash logo slash design for Kabusa

Kabusa Books is one of Sweden’s largest publishers. They wanted a total makeover of their identity. And that’s what they got.

We wanted the logo to communicate and get people thinking. We wanted people to get that little cerebral micro award when the finally get it – when they too see the bookshelf with the tilting books. Also, use those slashes/tilting books in other media, such as web, i.e. always make the url meaningful and searchable. For example www.kabusabocker.se/bocker.

But what about that venomous green colour in the logo? Well, what about it? It’s carefully chosen stand out in a crowd and promote an inquisitive attitude without being to screechy and culture douchy – intentionally synthetic, yet invitational. Perky kiwi, as apart from not gray green banana. Isn’t that obvious?