G-Print. Impossible to copy since 1975.

1975. Bell-bottoms, disco, seaweed wallpaper in shades of brown, hair, a lot of hair, afros on every- body and voluptuous sideburns, roller-skates, Led Zeppelin. Coffee and oil is very expensive. The first disposable razor. Ali beats Frazier in the “Thrilla in Manilla”, The King is alive and kicking in Vegas and the king of Sweden is yet to be married. Also, in 1975 a new paper is born – G-Print.

The paper G-Print’s been loved for its overall quality and consistency by merchants and printers alike. And most importantly there’s been no significant changes in paper properties over all those years. This equals 35 years of perfection for a paper and a paper production process that, because of it’s unique and patented production process is, “Impossible to copy”.

In this boxed DM, distributed to 20.000 paper clients all over Europe, we pushed the “Impossible to copy” message via an anachronistic box including mini examples of paper applications. A mini DM, a mini cookbook, a mini Magazine and a mini Poster and Map. All showcasing classics from 1975.