Dear Friends at ITCexpo

2012-01-18

Today at the ITC-expo fair our very own Daniel Solving spoke, among other things, about how far too many web-oriented companies go about their business.

They spend a fortune on massive websites and creative campaigns and then throw them out into the infinitely vast forest that is Internet in the belief that their target group magically will find it.

They won’t and they don’t and that’s why the campaigns fail. The simple truth is that a new website, e-commerce site, or a cam- paign site, where you invariably can win an iPad, needs to be adver- tised of it’s existence. Needs to be marketed like any other product or service.

To literally illustrate this fact we hung a frame in the woods near the city. Anybody stumbling upon it could claim an iPad. It’s been there for two weeks. Case proven. However, now, the word is out on the fair, at our facebook page, on our twitter feed, and on our site. Feel free to go after. We’ll post updates here and on other places. Happy hunting and good luck.